Watershed Symposium 2024

Ever wondered how social media trends could enhance your watershed conservation or management efforts? This session is designed for natural resource professionals interested in harnessing the power of social media to boost their impact. We’ll explore how to create engaging content that converts followers into your biggest supporters.

Full Abstract:
It’s 2024, and everywhere we look there’s a new TikTok dance and Instagram trend and we’re left wondering – how does any of this relate to the important work we’re doing in our watershed? In a time where digital engagement shapes public perception and drives action, it’s more important than ever to have a strong brand identity online. Social media has revolutionized the way we communicate with volunteers, donors, stakeholders, and the public. Through social media, we have the opportunity to engage diverse audiences, raise awareness, and drive actionable change to conserve our watershed. This presentation explores the strategic approaches any individual, organization, or agency can take to leverage the power of social media to increase the awareness of your work in the watershed, build trust, and further your mission. This presentation also explores how “viral” content can help build up your community. We explore case studies from popular digital campaigns (including our own!) that have effectively led to real-world impacts in our watershed. We will look into the key elements that contribute to successful social planning, including compelling storytelling, visual appeal, and audience engagement strategies. This presentation will provide practical insights on creating content that resonates with our unique online audiences and sparks viral momentum. Attendees will learn about the importance of tracking digital analytics to tailor campaigns to best succeed, while addressing the challenges of social media – capacity, managing misinformation, addressing negative feedback, and maintaining brand authenticity. By diving into the current trends, we will illustrate how your teams can design and execute social media campaigns. Attendees will leave with actionable strategies to enhance their social media presence, foster meaningful connection, and ultimately create a community that is more engaged on the resources and issues in our watershed.